A site’s information architecture determines the way the information on the page will be presented and how people will move through the website. Our intelligent information architecture expertise will help visitors of your site step logically through its pages, confident that they are getting closer to the information they require or the product they wish to purchase. At OTA, we will effectively manage the structural design of an information space to facilitate task completion and intuitive access to content.
- Site Structure Development
- Navigation Development
- Site Strategy and Optimization
The proper graphics are key to keep your audience captivated as well as making your site look professional. A good interface design tied in with the information architecture will help your site generate more leads and higher conversion rates.
- Custom Graphics
- Professional Look and Feel
A good site is one that loads quick and one without bugs. Proper development will cause fewer errors for visitors, allow easy updates with a Content Management System (CMS) and make your site search engine friendly through proper Search Engine Optimization (SEO) techniques. OTA has the coding and development expertise that will make the site structurally sound and allow your audience to have a smooth experience.
- Search Engine Optimization
- Content Management Systems
- Ongoing Maintenance