PR and Editorial Needs

Public Relations

PR is better equipped to create “buzz” about a new product or service than advertising. OTA will work hard to educate the media about your organization and the issues it’s concerned with. That constant effort not only ensures good coverage but also prevents you from being linked to unfavorable issues that have little to do with your company.

Distribution for this news will be through all major media outlets and our own comprehensive media list.

  • Content Development
  • Submitting to the Wire
  • Submit to target publication media list
  • Updating with Link to all social programs

White Paper

White Papers are great marketing vehicles to establish credibility and brand in the RFID space . A 2004 Bitpipe survey found that respondents passed white papers along to colleagues almost 70 percent of the time. Thirty-six percent of respondents contacted the company that published the white paper for more information. OTA can develop a whitepaper that people want to read by keeping the white paper informative and educational, and writing it in a positive, non-technical and “non-salesy” style.

We can even help you with creating benchmark reports to educate and inform the market of our competitive strengths over the competition.

  • Content Development
  • Layout and format
  • Updating with Link to all social programs

Article Opportunities

Industry articles can create free advertising in the way of “independent” market coverage. The critical factor in success in working with such publications is your ability to keep in close contact with the editors and generate topics of interest for them to write about. OTA will create newsworthy and industry topics and create articles that address these issues of interest to the RFID and vertical market communities.

OTA will work to get these articles published.

Reviewing editorial calendars for opportunities within targeted industry

  • Content Development
  • Contacting Editors
  • Submitting articles

Speaking Engagements

Speaking opportunities are an excellent and cost effective way to develop brand awareness. The problem is how an organization can get out on the speaking circuit. OTA will research, outline and submit applications for relevant speaking spots available at all tradeshows, webinars, road shows or other applicable events that will further establish and build your brand and positioning in the industry.

  • Research and secure targeted speaking opportunities
  • Formatting of Slides and Content co-development
  • Submitting executive summaries, bios, pics, logo artwork, presentations

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